The Nature of Hakushu, Embracing 300 Years of History Boasting a 300-year history spanning 12 generations since the Edo period, Yamanashi Meijo Co., Ltd. brews its sake amidst the pristine nature of Hakushu, located in Hokuto City, Yamanashi Prefecture, Japan. Situated at the foot of the Southern Alps at an altitude of 700 meters, the soft natural water—purified as it filters through granite layers—serves as the foundation of their sake. They strive to fully dissolve the Japanese sentiment and time embedded in that water into a single bottle, sharing it with the world.
Premium Value Crafted through Philosophical Determination To maximize the value of Hakushu's purity, the brewery completely halted the production of ordinary sake (futsushu) in 1982 and transitioned all its products to premium designated sake (tokutei meishoshu). This was a powerful philosophical declaration toward high-quality sake. Since 2014, by consolidating its labels and communication under the unified brand "Shichiken," it has gained deep trust from both domestic and international consumers as a premium brand embodying the purity of nature.
An Unrivaled Status Achieved through Innovation Beyond Tradition Refusing to rest on tradition, Shichiken continues to take on endless challenges, such as operating a directly managed restaurant that utilizes Hakushu's environment and developing sparkling sake through secondary fermentation in the bottle. These innovative endeavors have maximized the brand's distinctiveness. As a result, Shichiken ranked No. 1 in the Yamanashi category on "SAKETIME," Japan's largest sake review site, firmly establishing its status as the definitive representative brand of the region.
The Nature of Hakushu, Embracing 300 Years of History
Boasting a 300-year history spanning 12 generations since the Edo period, Yamanashi Meijo Co., Ltd. brews its sake amidst the pristine nature of Hakushu, located in Hokuto City, Yamanashi Prefecture, Japan. Situated at the foot of the Southern Alps at an altitude of 700 meters, the soft natural water—purified as it filters through granite layers—serves as the foundation of their sake. They strive to fully dissolve the Japanese sentiment and time embedded in that water into a single bottle, sharing it with the world.
Premium Value Crafted through Philosophical Determination
To maximize the value of Hakushu's purity, the brewery completely halted the production of ordinary sake (futsushu) in 1982 and transitioned all its products to premium designated sake (tokutei meishoshu). This was a powerful philosophical declaration toward high-quality sake. Since 2014, by consolidating its labels and communication under the unified brand "Shichiken," it has gained deep trust from both domestic and international consumers as a premium brand embodying the purity of nature.
An Unrivaled Status Achieved through Innovation Beyond Tradition
Refusing to rest on tradition, Shichiken continues to take on endless challenges, such as operating a directly managed restaurant that utilizes Hakushu's environment and developing sparkling sake through secondary fermentation in the bottle. These innovative endeavors have maximized the brand's distinctiveness. As a result, Shichiken ranked No. 1 in the Yamanashi category on "SAKETIME," Japan's largest sake review site, firmly establishing its status as the definitive representative brand of the region.